RideHero

Concept Design | Branding

RideHero

Concept Design | Branding

Project BrieF 
RideHero is a mobile app that provides jeepney and bus information to commuters in the Philippines. RideHero’s current features help users to track bus and jeepney routes, fares, and travel duration. Cars such as taxis were initially planned to be included in the vehicles the app supports.
As a superhero of the Filipino commuters, RideHero provides reward points to exchange for free rides through the continuous use of the app or engagement with their partnered establishments. 
Roles and Responsibilities 
Concept Design, Branding and Print Design
Brand and logo design were my main responsibility for this project.
Additionally, I created illustrations used in print materials such as their business cards.
Tools and Technologies 
Adobe Photoshop and Adobe Illustrator
Final Logo 
 Design Concepts
The images below show my design process as to how I came up with concepts for the logo.
Five (5) preliminary concept ideas
Five (5) preliminary concept ideas
Concept Idea Doodles
Concept Idea Doodles
 Logo Concept Presentation 
Two logo concepts were selected out of the five preliminary ideas. I created a presentation material to showcase how they would look like in different modes, sizes, and backgrounds.
Logo Concept 1
Logo Concept 1
Logo Concept 2
Logo Concept 2
 Logo Files 
Logo files for two concepts were sent to RideHero, as the team had a hard time deciding which idea to use. Eventually, they settled for Logo #1.
Logo Concept 1
Logo Concept 1
Logo Concept 2
Logo Concept 2
 Business Card 
​​​​​​​Have a project in mind?​​​​​​​

Other Works

Back to Top