About Charlotte

UX/UI Designer and Front-end Developer with more than 10 years of experience

About Charlotte

UX/UI Designer and Front-end Developer with more than 10 years of experience

Winter 2018 in Jiufen, Taiwan 

I love design and I love to travel
The intertwined experience inspires me 
to express these visions into my creations

I love to listen to people and I love research
They shape the decisions of what I do,
extending what I know beyond myself. 
—————————————————————

"The biggest adventure you can ever take is
to live the life of your dreams"
Oprah Winfrey
Charlotte Mae Efren, MDes, MIS
Master of Design
Master of Information Systems
Work Experience 
New Zealand Computing Solutions
Senior User Interface Designer 
May 2013 - Present  |  Taranaki, Wanganui & Manawatu, New Zealand
NZCS is a leading IT solutions provider in New Zealand that provides professional IT consultation and services for businesses. My role includes designing for the user experience of their clients' products and their in-house projects. Specific tasks includes user and competitor research, user interface design, graphic design, illustrations, and front-end development. 
Independent Designer and Developer 
July 2010 - Present
I have been an independent designer and developer offering full consulting services to various international companies from different industries. I have worked with companies ranging from advertising, apparel and fashion, health, travel, and IT agencies. My roles often require me to wear many hats, from a UI/UX designer, brand designer, art director, illustrator to a full stack developer. 
GoAbroad.com Philippines (GAPLabs)
Designer 
Dec 2006 - Jul 2010  |  Tacloban City, Philippines
GoAbroad is an advertising agency of opportunities in study, intern, and volunteer abroad. I started working with them since I was a college student. My role in this company was to design user interfaces, advertisement resources, front-end development, and collaborating with the team of designers and developers. 
Publication 
“The Influence of Attractive Game Characters on Gaming Purchases:
A Grounded Theory and Ordinal Logistic Regression Study”

International Journal of Digital Media Design
Dec 2019  |  Co-author: C.H. Su
A research that used both qualitative and quantitative methods to investigate the player's behavior towards their gaming purchases when attractive characters are present. The factors that influence a game character's attractiveness were identified through the players' discussions and narrations. Levels of agreement and key predictor variables influencing the players' behavior were identified through multiple statistical tests.
 Speaking Experience 
“Player Treatment on Attractive Game Characters and Their Wallets”
5th International Workshop of Creative Computing in Game, Animation and eSports
Sep 2019  |  Invited Keynote Speaker  |  Waseda University, Tokyo, Japan
“Attractiveness in Game Characters: Physical and Psychosocial Factors”
12th International Conference on Interdisciplinary Design and Industrial-Academic Collaboration
May 2019  |  Conference Speaker  |  Shu-Te University, Kaohsiung, Taiwan
“Introduction to Computer Ethics”
Seminar on Computer Ethics, Social Media and Design for Senior High School Students
Nov 2019  |  Main Speaker  |  ACLC College, Tacloban City, Philippines
 Awards 
“Excellent Paper Award”
Taiwan Association of Digital Media Design
Jun 2019  |  Taichung, Taiwan
Research Title: “The Influence of Attractive Game Characters on Players’ Gaming Purchases”
Research paper presented in the 12th Conference on Taiwan Association of Digital Media Design
held in Asia University, Taichung, Taiwan
“Best in Thesis Award”
College Commencement Exercises
Apr 2009  |  Tacloban City, Philippines
Thesis Title: “Web-based Interactive Organizer with Mobile Support”
Ruby app using the Ramaze Framework, Datamapper ORM and Gnokii.
Took the thesis as an individual, instead of groups of 3.
“Internship Training - Certificate of Recognition”
College Commencement Exercises
Apr 2009  |  Tacloban City, Philippines
I did my internship with GoAbroad.com as a Web Designer, they provided me with the highest grade of 1.0. The college awarded me with Exemplary Performance in the On-the Job Training.
“Java Programming - Proficiency Award”
College Commencement Exercises
Apr 2009  |  Tacloban City, Philippines
I was awarded as the Best in Java Programming Language in my graduating class.
“Gold Medalist - 12th Philippine National Skills Competition
IT Software Application Category”

Technical Education and Skills Development Authority (Headquarters)
Dec 2005  |  Taguig City, Philippines
Garnered a Gold Medal and Certificate of Excellence as the Representative of Region VIII.
“Regional Winner in IT Software Application Category”
Technical Education and Skills Development Authority Region VIII
Sep 2005  |  Tacloban City, Philippines
Winner gets to represent Region VIII in the 12th Philippine National Skills Competition.
“Provincial Winner in IT Software Application Category”
Technical Education and Skills Development Authority, Tacloban City
Aug 2005  |  Tacloban City, Philippines
Winner gets to represent Leyte in the Regional Selection for 12th Philippine National Skills Competition.
 Art & Design exhibit 
“Tanyag”
Student Exhibitor
May 2018  |  Robinsons Galleria, Cebu City, Philippines
Multiple arts and design work from my product design master's degree course was exhibited in
Tanyag: The 43rd Annual Students’ Exhibition of the College of Communication, Art, and Design Week
of the University of the Philippines Cebu
​​​​​​​Have a project in mind?​​​​​​​
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